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Over the past few days the Appington team has been busy researching the iPhone app & Game Market.  We’ve played a lot of games and evaluated the use of the different in-game marketing channels in use.  Below is an infograph of how the Top 50 Free Games in the Apple AppStore are using different in-game mechanisms for customer acquisition, retention and monetization.

In the next update we’ll be covering the paid iPhone games.

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Appington iPhone Game Report - Top 50 Free Games

Appington iPhone Game Report - Top 50 Free Games - Download Report

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