Add a Welcome Message
First impressions are everything. With so many choices, especially for F2P (Free to Play) games, you want all the odds to be in your favor to keep a user once you’ve convinced them to install your app and launch it for the first time. Use a Welcome prompt that brings users into the mood of the app and explains what the app is all about. A simple example of how this can work: Shopping
Better Tutorial with Voice Prompts
Have you ever played League of Legends? Did you ever read any of the texts or did you just listen to narration that explains how to start playing the game?
Let’s be real: when people play games, nobody wants to read texts or pop-ups. People play games to have a good time, and for most that doesn’t mean staring at a small font on a small screen (whether iPhone or iPad is immaterial at this stage). By adding a voice-based tutorial, you can let your users sit back, relax, soak in the entertaining experience and actually feel what the game is about. To know if your tutorial is working, measure your tutorial completion rate – and also, how many people spend enough time to understand the tutorial, and whether they’ve really learned what the tutorial was there to teach.
Here’s what we’ve done with a game called RocketSpace.
Promote Key Features
Don’t have a tutorial? Not a problem: you can still prioritize the two or three top features you want all your users to master, and promote them with voice prompts during gameplay when the time’s right. Also, unlike popups – which typically pause the gameplay, require you to read something, understand it, and then do it – with voice prompts you can educate users unobtrusively, give them sixty seconds or so to use the promoted feature, and if they haven’t, nudge them again. Example promo.
Unlike banners, which users must stop and read, voice prompts can play during gameplay. They’re a great way to maintain high engagement and excitement, with messages like “awesome,” “great job,”, “that was a great game“, “keep going,” or “you’re almost there.” There’s the right way and the wrong way to do this. When you encourage users, make sure you use a “persona” that fits the style, attitude and goals of the app. Also, in apps as in real life, a little thanks and encouragement go a long way towards making people feel happier and more engaged. Here are a couple of examples:
Nothing is more boring than seeing or hearing the same thing over and over again. The same applies for your first-time user sessions. When you’re promoting features, encouraging users, or challenging them, it’s important to mix things up a bit. Saying “Great job” five times in a row doesn’t work nearly as well as “Great job,” “Awesome,” “Way to go,” “Fantastic,” “You got it.”
Encourage Users to Play with Sound On
As stated in a previous blog post, 73% of people play games with sound on. In our research we’ve learned that, on average, users with sound on (at least 10% volume) play longer than those with sound off. As games are also gaining much richer soundscapes overall, we recommend you tell your users to play with sound on. You can easily do that with a short interstitial or screen that reminds the minority 27% of users to increase their volume.
Where to Go From Here?
These are just some of the tactics we recommend customers adopt to drive retention using voice prompts. We’ve built much of this knowledge into our platform. You can check out the platform here, or reach us via twitter or email risto at appington replace with dot com.